Don’t Sell Your Own Home: Find the Right Real Estate Broker

There’s no way around it; working with a real estate broker does cost you money, but there’s good reason for that. Selling your own home presents a lot of challenges. You have to do everything yourself, without the expertise and professional knowledge of the market. Other than legal implications, which could bring major obstacle during and post sale of your property, you may invite low offers from people who think you’re just looking for a quick sale and turn off legitimate buyers who want to work through an broker.

My pledge to you:

  1. Free home consultation
  2. Aggressive marketing
  3. Free market analysis
  4. Provide estimated listing value that is acceptable and attainable
  5. Conduct frequent open houses
  6. Provide a staging for the best showing

5 Reasons to Use a Real Estate Broker Instead of Selling Your Own Home

Homes listed directly by the seller typically get less than 10% of viewings they would if they were listed with a knowlegable real estate broker. Homes “For Sale by Owner” raise a red (or white) flag with potential buyers – it tells them you’re unwilling or unable to list the home with a broker. Generally, buyers will conclude that:

  • You can’t afford to work with a broker
  • You refuse to work with an agent or broker, perhaps because you have an unrealistic view of what your home is worth
  • Your home has something wrong with it that makes it unsuitable for the market
  • You are in financial trouble and so will accept a low cash offer.

Are these conclusions fair? Absolutely Not, but buyers will make them. You also need to keep in mind that you don’t have access to a network of potential buyers and advertising avenues, as a good real estate brokers have, so you have to wait for buyers to stumble across your listing or drive past. This can mean it takes over 10 times longer to sell your home than it would if you worked with a knowlegable broker.

Remember – homes that stay on the market for a long time also raise a red flag with potential buyers, so it’s in your best interest to ensure you get as much attention as possible when it first goes on the market. The longer it’s on for, the less money you’re going to get for it.

If you want to ensure that your house sells for the highest possible price, you need to maximize your home’s exposure, and the best way to do that is with the right real estate broker like Kam Ghatan.

Even if a potential buyer views your house and falls in love with it straight away, there is always time for them to change their mind when they are left to mull it over on their own. When you have a real estate broker, they will work on your behalf to push the sale of your house, and negotiate the best price, and ensure the buyer knows what they have to lose if they wait too long.

Many buyers will not feel comfortable if they have to negotiate directly with a seller, and some may even be uncomfortable discussing anything directly with the seller. This means that you are likely to get potential buyers who will avoid your property completely, even if it is one that they may have considered through a real estate broker.

If you do manage to get an offer, you may find yourself falling at the last hurdle…closing the sale. This is the part of selling a house where there is the most potential for something going wrong and the place you’re most likely to lose the sale. Many buyers now work with their own broker when they’re looking to buy, so you may have to negotiate with a professional real estate broker.

A real estate broker is experienced to deal with every aspect of a house sale and can take care of all negotiations to ensure that closing is as smooth as possible on your behalf.

Remember, real estate brokers know the market and whether you’re going to find it easy to sell your home. They’ll be able to help you get the most for your property and can advise you on how to best prepare your home for viewings. Everyone’s idea of the perfect home is different, so you often need to depersonalize your home to attract the largest number of potential buyers.

Not all brokers are good brokers, but it’s going to be more profitable for you (not to mention less stressful) to take the time to find the right broker to work with. Find one you mesh well with, that has a similar communication style as you, and who is confident in their ability to sell your home at a price you’re happy with. Spending that time to research and speak to brokers before you put your home on the market may result in you making thousands more than you would have on your own.


Research the Competition in Your Neighbourhood

Find out what homes in your neighbourhood (and local area) have been selling for recently, i.e., within the last six months. Try to find homes that compare to yours in size and condition so you’ll have a realistic idea of what your home may sell for and what kind of properties it will be up against.

Your real estate broker will be able to present you with similar properties that they have had on their books to give you an idea of what a reasonable asking price will be for your home.


Listen to Your Realtor: Avoid an Asking Price that is Too High

If you are selling a home that you have lived in for a long time, you may find that your emotions get the better of you and cause you to push for an asking price that is higher than the market will bear.

It can be difficult, but you need to put aside your emotional attachment when choosing an asking price. An asking price above what your house is worth will simply lengthen the time that your house is on the market and lead to disappointment.

Your real estate broker will be able to advise you on the best price to list your home for a fast sale at a price you will be happy with.


Clean and Declutter Before Pictures are Taken

Putting your house on the market is the perfect excuse to go through all of your belongings and sell, donate, or throw out everything you no longer need or want.

It is also a good idea to invest in a self-storage space while you have your house on the market so that you can minimize the amount of furniture in your home. This will ensure that each room feels as open as possible, and so potential buyers can envision their own décor in your home. You should also put away personal items, such as family photos, as they make it more difficult for potential buyers to imagine their own things in the property.

Lastly, make sure that your house is sparkling clean for each and every viewing, not forgetting about mildew in bathrooms and cobwebs around the home.


Small Changes that Make a Big Impact

An easy way to make your home more desirable to potential buyers is to show that you have loved and cared for your home. Not only is it human instinct to want what others desire, but it will help potential buyers trust that they aren’t buying a problem. Fortunately, doing this is relatively easy.

Check around your home for evidence of previous problems, like water spots, and make repairs. This type of mark will make potential buyers or home inspectors think that there is a problem with the house, even if there no longer is.

While you want to fix any obvious issues, don’t dive into dramatic renovations just to sell your home. Simply adding a fresh coat of paint to any room is enough to make a big difference. Talk to your real estate broker to see if they think you should make any changes.

Dedicate some time to give the outside of your house some sparkle as well if weather permits. After all, it is the first thing that buyers will see when they come to view your home. Get your hands on a jet washer if you can to wash any cladding and sills to dislodge any stubborn debris and dirt. It is also a good idea to hire professionals to clean all of your windows, not forgetting skylights, as they will be able to do the job safely and to a high standard.

Make sure your front and back yards are tidy, including taming any shrubs, mowing lawns, and clearing up any dead leaves if selling your home in the autumn or winter. Take the time to plant flowers in pots or tubs to bring colour in if there isn’t already, clean decks or patios, clear pathways, and set out garden furniture if the weather’s good.


Make Sure Appliances are in Working Order

Ensure any appliances being sold with the house are in full working order, as many offers will be on the condition that all appliances will be fully functional when they move in.

This is also a good time to get heating and air conditioning units serviced and maintained as it shows buyers that you have looked after the house and everything in it.


Have Your Home Pre-Inspected

Paying for a home inspection before putting your house on the market will be a huge benefit. It will enable you to have any problems identified by a qualified individual so that you can fix them before anyone views your home, and it indicates to potential buyers that you have nothing to hide.

Depending on the size of your home, a pre-inspection will be relatively inexpensive, and you reduce the possibility of offers that are conditional on building inspections so that you don’t have to play the waiting game.


If you carefully consider all these points and put them into action, you’ll be well on your way to selling your home quickly and for a great price. If you’re getting ready to sell your home, [CTA to contact you].